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2 minute read
Storytelling has always been a powerful tool for connection and influence. At its core, the most impactful storytelling isn’t just about skill; it’s a reflection of emotional readiness.
Whether shared in a business meeting, a conversation with a mentor, or even a favorite streaming show, stories resonate because they go beyond facts. They create emotional connections that drive people to take action. Research supports this: Harvard Business Review notes that stories are 22 times more memorable than facts alone, and a Deloitte study shows organizations excelling in storytelling are 3.5 times more likely to experience superior revenue growth.
But what makes a story truly impactful? It’s more than its structure or delivery—it’s the emotional clarity of the storyteller. When storytellers are emotionally ready, they’re able to focus fully on their audience, tailoring messages that resonate deeply and inspire action.
Here’s how emotional readiness transforms storytelling and three practical ways to create stories that stick.
The link between emotional readiness and storytelling
Emotional readiness is about being equipped to respond to the demands of the moment. It’s the ability to calibrate your emotional resources and mental clarity to stay present and focused. When applied to storytelling, emotional readiness allows you to:
- Be mindful of the internal stories you tell yourself, letting go of distractions.
- Build empathy for your audience and align your message with their needs.
- Deliver stories with authenticity and intention, creating genuine connections.
By starting with emotional readiness, storytellers elevate their ability to captivate and influence, turning stories into tools for transformation.
Three steps to better storytelling
Intention
Start with empathy. Think through these pre-story preparation questions:
- What does my audience want, and what do they truly need?
- How does this story address those wants and needs?
- What action do I want them to take after hearing it?
This level of intentionality ensures your story is crafted with the audience in mind, creating a connection that feels personal and meaningful.
Structure
A clear structure helps your story flow and keeps your audience engaged. Use the classic Story Arc to craft your narrative:
- Setup: Introduce the context and characters to establish relevance.
- Conflict: Highlight the problem or challenge that sets the story in motion.
- Climax: Share the turning point or resolution where the key message comes to life.
- Resolution: Conclude with the outcome and call to action, leaving a lasting impression.
The Story Arc keeps your audience engaged and ensures your message is both clear and compelling.
Connection
In today’s fast-paced, information-heavy world, there are two gifts' storytellers must earn:
- Other people’s attention: the best storytellers earn—and re-earn—this gift by staying relevant, authentic, and emotionally present.
- Permission to tell more stories: when you connect deeply with your audience, you gain more than their attention. You earn the privilege of sharing more stories and shaping meaningful moments across your career.
Ready to start your journey with MUA?
At MUA, we specialize in building emotionally ready workplaces through tools that enhance overall collaboration, communication, and effectiveness.
Our uniquely designed learning system replaces traditional, outdated engagement solutions. We effectively combine science, technology, and coaching to assess and develop the skills people need to thrive.
Organizations using MUA experience the difference immediately: their people gain clarity in their roles, collaborate seamlessly, and adapt to change with less resistance.
Join us today and see how psychological safety can transform your team’s potential. The journey to a thriving workplace starts here—let’s make it happen together. It’s free to start, and the possibilities are endless.
